If you are not familiar with Amoura’s style, just log on to our website at www.amouradesigns.com or visit any of our social media sites (Facebook, Instagram, Twitter, Pinterest) and you will see our style reflects Egyptian and Arabesque influence.  Many of our jewelry have crystals in them and many charms  with symbols of Lotus Flower, the Om, the Ankh, Fatima Hand or Hamsa and convey a sense of lightness, purity, femininity and calmness. There is an incredible variety of crystals available in the Land of the Pyramids that have deep meaning ascribed to them. Feathers in the ancient Kingdom were perceived as gifts from the sky with their weight thought to represent the worthiness of our souls and the Lotus Flower is the national flower of Egypt and was used by the royal Pharaohs in their gardens and as decorations in their palaces.

These pictures show an example of that essence my designs try to convey.  Using11039579_10155440658415045_417012148_n crystals in all colors such as the green in this Om necklace or multicolored as in the Lotus Flower necklace. The 2015 Spring Summer collection “Crystals in the Air” is full of pieces with this quality.  In this collection I was inspired with using more crystals and using especially the feather and lotus flower charms as well.


Visit our website under “About us- Our Story” to see the story of how Amoura came to be founded and the incredible journey I’ve been on since my first visit Egypt a few  years ago.






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